WEB & SOCIAL MEDIA
Online journalism is a powerful tool that can be useful for getting out information as quickly and as efficiently as possible. I always strive to make the website a place for all things Muse as well as a place for school information. Spearheading social media as a managing editor also gives me motivation to use our social media platform for daily snapshots into our school community as well as share the behind the scenes of our publication staff.
Website Editor (2021-22)
Web Analytics
I had to share data and analytics with the rest of the staff regarding the website. These presentations would reveal trends that can help us find ways to improve upon our coverage and our website. I provide as much useful information as I can, explain the data I present, and propose potential solutions based on that. I always want to share ideas, and sharing analytics is my way of sharing ideas with the rest of the staff regarding coverage. I try to do it monthly to give a frequent and good amount of insight into how people are reacting to the website.
Web Managing Editor (2022-23)
Rotational Social Media Calendar
Having a rotational social media calendar would create a more set schedule for serial or recurring content. I created one with the intention to set clearer deadlines for social media staffers and to have more daily posting on our Instagram. This rotational schedule included simple posts about students and our school community and behind-the-scenes content to show viewers what we do on the publication. These series also lead to sharing more voices from around our campus as we'll be encouraged to look out for students for a Humans of Dreyfoos post or point out someone's cool outfit for Outfit of the Day.